Our Work

Our client counsel allows brands to communicate across the wellness spectrum regardless of whether a brand’s equity is in health or faced with a health challenge. Our meaningful insights and creative know-how have been tapped by a full range of consumer product and nutritional supplement brands, over the counter and beauty products and food and beverage companies.

Our clients like to keep the details confidential, but here’s a flavor of some of our work:

5by20

We celebrated International Women's Day and inspired Latina entrepreneurs through Coca-Cola’s 5by20 commitment. Learn more: www.5by20.com.

Mondelēz International

We work with the world’s largest snacking company Mondelēz International on their Call for Well-being strategy. The strategy focuses on four areas critical to well-being of the world and where Mondelēz International is working with partners to have the greatest impact: Sustainability, Mindful Snacking, Communities and Safety.

America Is Your Park

We hit the campaign trail with Coca-Cola to get millions of people up and out to their parks to vote for their favorite in the annual America Is Your Park program.

Diet Coke

We helped persuade thousands of Diet Coke fans to show their hearts for a good cause.

Tylenol

We discovered a meaningful insight about the relationship between mom and infants, and turned it into a national movement that brought smiles to thousands of moms and kids across the country.

Social Media Crisis Plans

We've worked with companies that have had their fair share of bumps and bruises — from recalls to regulatory threats to Facebook "bombing" and social activism — to help their brands emerge with more passionate and supportive fan bases.

Our Capabilities

  • Signature programs and integrated campaigns
  • Digital and social media programs
  • CSR/Cause-related initiatives
  • Brand advocate development and relationship management
  • Corporate reputation and issues management
  • Media strategy and relations
  • Product launches and product reinventions
  • Event planning and sponsorship development
  • Strategic planning and consensus building workshops

Our Approaches

Social Advocacy

Social @dvocacy

Combining our deep understanding of what motivates a health-minded consumer with our social expertise, Allidura's Social @dvocacy is a tailored approach for helping health-driven and health-challenged brands create powerful advocate relationships.

Mapping and Prioritizing Stakeholders

Mapping and Prioritizing Stakeholders

Our thorough and strategic stakeholder mapping approach allows consumer brands and companies to focus their efforts and attention on the individuals and organizations most likely to impact their brands and reputations.

Dynamic Engagement

Dynamic Engagement

This model allows clients to make the link between marketing and the C-suite. We create programs that drive value, restore reputations, enhance brand perception and build loyalty among consumers and employees. The Dynamic Engagement model allows Allidura to actively manage complex conversations while delivering on the bottom line.

Finding the Magic

"Finding the Magic"

Often we find that clients have the right pieces in place to influence perception, but don't have the right messages or platforms to communicate them. Clients tell us they appreciate our ability to evaluate their assets and package them into programs and messages that win the hearts and minds of stakeholders.