About Us

Allidura is a fun-loving group with diverse backgrounds and experience, but we share one thing in common--a passion for all things health. We've all studied it, pursued it or dedicated our careers to it. And, we've taken this knowledge and enthusiasm to some of the world’s largest brands to help them better connect with today's socially charged, health-minded consumers.

Our unique perspective and proprietary approaches help brands create powerful connections with consumers and health influencers -- from journalists and nutritionists to doctors and government advisors. The programs we develop in partnership with clients help drive value, build loyalty among consumers and employees, protect and restore reputations, and enhance brand perception over time.

We:

  • Use consumer insights to develop engaging programming
  • Deploy communications to build goodwill and drive advocacy
  • Help brands navigate complex, often challenging, health conversations
  • Build lasting, meaningful relationships with brands and chief medical officers (a.k.a. moms)
  • Create enduring alliances between brands and those that influence them

Allidura Consumer takes an integrated approach to communications with capabilities spanning public relations, digital and social media, marketing and branding, graphic design and multimedia, and research and measurement. Allidura Consumer is powered by inVentiv Health, a global professional services organization designed to help the biopharmaceutical industry deliver new drugs and therapies to market.